New residential cleaning biz needs local clients — build lead-gen playbook + tools

New residential cleaning biz needs local clients — build lead-gen playbook + tools targets a $15.0B = 50M households × $300 annual cleaning spend (U.S. residential cleaning annual expenditure estimate) total addressable market with medium saturation and a year-over-year growth rate of 7% YoY — estimated growth for local home services and digital adoption (source: Grand View Research / market summaries 2022-2024).

Key trends driving demand: Trend — Consumers increasingly book home services online and via marketplaces, creating demand for digital lead channels for cleaners.; Trend — Rising ad CPCs and competition make targeted, performance-driven, vertical solutions more cost-effective than generic marketing.; Trend — Property managers, short-term rental hosts, and real-estate professionals are consolidating cleaning vendors, offering partnership channels.; Trend — AI-generated localized ad creatives and automated campaign optimization reduce time-to-launch and cost for founder-run growth experiments..