Executive Summary

Many product teams—estimated 3.0M globally—skip structured customer interviews before launches because recruitment, scripting, and synthesis feel slow and expensive, so they push features based on intuition and miss early validation. This problem is acute for indie makers and early-stage startups launching on Product Hunt where launch velocity and clean messaging determine early traction. You could build a productized Rapid Customer-Interview Sprint: a $2K-style lightweight subscription offering that recruits 6–10 targeted participants, runs 3–5 disciplined interviews, and delivers AI-assisted synthesis, tested messaging, and launch-ready copy within 48–72 hours, plus a dashboard for longitudinal tracking. The offering would bundle templates, a repeatable sprint playbook, and integrations with Product Hunt and analytics platforms to close the loop from insight to launch. The market is attractive now because the category size maps to a $6.0B opportunity (3.0M product teams × $2K ACV), the market score is strong at 90/100, and macro trends—AI-enabled qualitative analysis, product-led growth, and remote participant pools—reduce delivery cost and shorten feedback loops. Revenue potential is solid (78/100) because teams will pay for repeatable launch advantage, but adoption depends on proving ROI quickly. To stand out you would need to own speed and end-to-end reliability: strict participant quality controls, human-in-the-loop AI synthesis, and templates that plug directly into a Product Hunt launch workflow. Strengths include low switching friction and a clear $2K ACV pricing path; challenges are medium competition, scaling recruitment for niche segments, and quantifying conversion lift to sustain subscription renewals.

Market Opportunity

No Interviews Before Launch? Rapid Customer-Interview Sprint for Product Hunt targets a $6.0B = 3.0M product teams x $2K ACV (annual subscription for lightweight user-research + launch sprint services) total addressable market with medium saturation and a year-over-year growth rate of 12% CAGR (increasing spend on product analytics, user research and launch enablement tools).

Key trends driving demand: AI-enabled qualitative analysis -- automates synthesis of interviews into themes and messaging; Product-led growth emphasis -- rapid, repeatable experiments tied to launch impact create demand for pre-launch research; Remote participant pools -- easier/faster recruitment of niche users for targeted feedback; Micro-SaaS specialization -- emergence of short-lived, focused services for launch windows.

Key competitors include Respondent (respondent.io), UserTesting (usertesting.com), PlaybookUX (playbookux.com), DIY Stack: Calendly + Typeform + Zoom + Dovetail (composite workaround).

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No Interviews Before Launch? Rapid Customer-Interview Sprint for Product Hunt

Executive Summary

Market Validation

Market Opportunity

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