Normalize fragmented coupon and affiliate feeds into one real-time API

Normalize fragmented coupon and affiliate feeds into one real-time API targets a $1.20B = 60,000 potential buyers x $20,000 ACV. Buyers include coupon publishers, mid-to-large ecommerce platforms, affiliate marketing agencies, and loyalty networks worldwide that need normalized, real-time offer data and are willing to pay for reliable feeds and SLAs. total addressable market with medium saturation and a year-over-year growth rate of 12% estimated growth in affiliate and performance marketing tooling spend, driven by digital commerce expansion and programmatic partnerships.

Key trends driving demand: Affiliate fragmentation -- networks and publishers expose inconsistent feeds that make normalization recurring engineering work; Real-time personalization -- merchants push for up-to-date offers to personalize checkout and on-site promotions, increasing demand for live feeds; Headless commerce adoption -- more dev-centric storefronts need programmatic APIs rather than manual CSV ingestion; Serverless streaming economics -- lower infrastructure cost for continuous crawling and normalization makes a SaaS API viable; Monetization pressure on publishers -- publishers want better conversion tracking and canonical offers to maximize affiliate revenue.