Executive Summary

Large operators and roll‑up buyers of self‑storage struggle to generate predictable off‑market deal flow because ownership records are fragmented, contact data is stale, and traditional cold outreach yields low conversion. There are roughly 20,000 distinct owner entities in the U.S. storage market, which translates to a serviceable market of about $240M at a $12,000 ACV for a full‑stack owner data, outreach and CRM product. You could build an integrated platform that bundles cleaned deed/tax/mortgage data via modern APIs, AI‑driven entity resolution to dedupe and link owners, contact enrichment, a lightweight CRM and automated multi‑channel outreach sequences (email, phone, direct mail) with response tracking and pipeline analytics. Offer a SaaS subscription at the cited $12k ACV with optional managed outreach for higher‑touch clients and plug‑ins to common commercial CRMs and deal rooms. This market is attractive now because consolidation in the asset class means MSOs and roll‑ups need steady off‑market targets to scale, public data APIs have cut manual research costs, and recent advances in entity resolution materially increase contact quality. The TAM and a concentrated buyer base make unit economics actionable, but acquisition timelines are long and outreach has regulatory and deliverability challenges. To stand out you would need superior data accuracy and entity matching, verticalized outreach playbooks tuned to storage owners, and measurable conversion benchmarks that justify the subscription to acquirers pursuing 10–30 assets per year. The key challenges are maintaining data freshness, managing compliance (TCPA/spam rules), and building defensible network effects; solving those credibly is what will differentiate the product from medium‑level competition.

Market Opportunity

Off‑market self‑storage sourcing — owner data + direct outreach targets a $240M = 20,000 self-storage owner entities x $12,000 ACV (full-stack data + outreach + CRM) total addressable market with medium saturation and a year-over-year growth rate of 18% — growing as consolidation and data-driven acquisition practices rise.

Key trends driving demand: Consolidation of the asset class -- MSOs and roll-up players need predictable off-market deal flow to scale.; Improved public data access & APIs -- faster, cheaper access to deed, tax and mortgage records enables owner targeting.; AI entity resolution -- better de‑duplication and name/company linking significantly raises contact quality.; Channel diversification -- operators are moving from broker‑only funnels to direct owner outreach via email/SMS and LinkedIn.; Cost pressure on brokers -- higher brokerage fees and longer sale cycles incentivize owners and buyers to transact off‑market..

Key competitors include Reonomy, CoStar (LoopNet / CoStar Suite), PropStream, DealMachine, HubSpot (workaround).

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Off‑market self‑storage sourcing — owner data + direct outreach

Executive Summary

Market Validation

Market Opportunity

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