Executive Summary

Small and micro businesses—field sales reps, street vendors, food trucks, home-service technicians and merchants in emerging markets—struggle to track leads, orders and payments when connectivity is spotty. The global addressable market is roughly 50 million SMBs (about $18.0B at $360 ACV), and many operators incur lost sales, manual reconciliation work and poor customer follow-up because mainstream CRMs assume continuous cloud access. You could build a lightweight, offline-first CRM that stores contacts, opportunities, orders and receipts locally with robust conflict resolution and selective sync, while using on-device OCR, voice entry and compressed sync to minimize data costs. Add an SDK and prebuilt connectors for local POS and payment providers, simple SMS/WhatsApp follow-ups and an easy non-technical onboarding flow so merchants can run end-to-end sales workflows without reliable internet. Technical choices like SQLite/Realm local stores, eventual consistency, encrypted local storage and optional cloud backup keep the app small, privacy-focused and performant on low-end phones. This market looks attractive now because mobile-first SMB adoption, improvements in on-device ML and a fragmented payments landscape create a clear unmet need (Market Score 92/100; Revenue Potential 80/100), and competition is medium with most incumbents being cloud-first. The clear differentiation is reliability in low-connectivity contexts, lower ongoing data costs and regional integrations, while the honest challenges are customer acquisition across fragmented segments, the engineering and maintenance burden of many local integrations, and the need for distribution partnerships to validate unit economics with the first few hundred to thousand customers.

Market Opportunity

Offline sales tracking pain — lightweight offline-first CRM for SMBs targets a $18.0B = 50M small businesses x $360 ACV/year (global SMB CRM addressable) total addressable market with medium saturation and a year-over-year growth rate of 12% CAGR (CRM & SMB software adoption growth).

Key trends driving demand: SMB mobile-first adoption -- more small businesses run operations on smartphones, creating demand for mobile-first CRMs that work offline.; On-device AI -- lightweight models enable OCR, voice entry, and smart suggestions without constant cloud connectivity, lowering data costs.; Fragmented payments & POS integrations -- merchants need solutions that sync with diverse local payment providers and offline POS systems.; Shift to subscription & embedded services -- SMBs accept bundled SaaS + payments + taxes which raises per-customer ACV opportunities..

Key competitors include Zoho CRM, HubSpot (CRM), Salesforce (Sales Cloud), Freshsales (Freshworks CRM), Spreadsheets + WhatsApp / Paper ledgers (adjacent workaround).

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Offline sales tracking pain — lightweight offline-first CRM for SMBs

Executive Summary

Market Validation

Market Opportunity

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