Market Opportunity
On-site intent-led concierge to fix conversions, not traffic (50–100 chars) targets a $8.4B = 700,000 mid-market SaaS & e-commerce sites x $12,000 ACV (annualized conversion and lead-gen value for higher-LTV accounts) total addressable market with medium saturation and a year-over-year growth rate of 12%–20% — conversion-stack & personalization tooling growth driven by e-commerce and SaaS optimization budgets.
Key trends driving demand: Privacy-first tracking -- companies push to first-party engagement channels, increasing value of on-site interactions; Rising CAC -- higher acquisition costs force more spend on conversion optimization and retention; Better intent models -- small ML/heuristic models can infer user intent from behavior in real time, improving personalization relevance; Lightweight JS adoption -- growing preference for single-snippet installs and SaaS integrability reduces friction for adoption.
Key competitors include Intercom, Drift, ConvertFlow, Hotjar / FullStory (analytics & session tools used as workarounds).