Executive Summary

Small business owners and frontline managers at roughly 30 million SMBs increasingly waste time stitching together revenue, cash, customer and marketing signals across 6–12 different tools and then trying to synthesize a weekly plan; many teams spend several hours to a day each week producing reports and still lack a single human-ready view of what to prioritize. This problem is especially acute for service businesses and small e‑com teams that need to translate numbers into prioritized next actions rather than raw charts. The product would be a one-page weekly dashboard that consolidates core metrics (revenue, cash, LTV/CAC, bookings, ad ROI, churn), generates an AI-first summary with 3–5 ranked next actions, and syncs bidirectionally with common accounting, CRM, POS and ad platforms via prebuilt connectors and no-code integrators. Position the offering at an intended $1,500 ACV per customer (driving the estimated $45.0B market when scaled across 30M SMBs) with simple onboarding, mobile/Slack pushdowns of the weekly focus, and industry templates to reduce time-to-value. This is an attractive window to enter: the market size is large ($45B), the market score is high (92/100) and our revenue potential is strong (88/100) because mature APIs, integrators and rising adoption of LLMs let you convert raw metrics into prioritized, human-ready next actions that buyers will pay for beyond charts. Tool consolidation among SMBs means buyers are receptive to paying to reduce context switching, and the marginal cost of building reliable connectors has fallen dramatically in the last 24 months. To stand out you must deliver three things simultaneously: superior data reliability and permissions, concise AI explanations tied to actionable outcomes, and ultra-low onboarding friction via templates and managed connectors; that combination is defensible against medium competition because most incumbents offer either dashboards or analytics but not prioritized weekly playbooks. The challenges are real—data correctness, privacy and trust, and SMB sales/retention dynamics—so early focus should be on a few verticals, a white‑glove onboarding cohort, and clear ROI proofs that justify the $1.5K ACV.

Market Opportunity

One-page business dashboard — consolidate numbers & weekly focus targets a $45.0B = 30M small businesses x $1.5K ACV total addressable market with medium saturation and a year-over-year growth rate of 12% (SaaS/SMB productivity stack growth).

Key trends driving demand: AI-first summaries -- LLMs convert raw metrics into prioritized, human-ready next actions, increasing product value beyond charts.; API & no-code proliferation -- Mature APIs and integrators make cross-SaaS syncs cheaper and faster to implement.; Tool consolidation -- SMBs are consolidating tool stacks and will pay to reduce context switching and reporting overhead.; Remote/hybrid work -- Distributed teams need a single source of truth and a weekly focus to align asynchronously..

Key competitors include Notion, Airtable, Coda, Geckoboard, Workarounds: Google Sheets + Zapier / Spreadsheets.

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One-page business dashboard — consolidate numbers & weekly focus

Executive Summary

Market Validation

Market Opportunity

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