Executive Summary

Product and growth teams at web3 projects struggle to measure true activation, retention, and LTV because onchain data is fragmented across chains, wallets are pseudonymous, and most analytics still optimize for vanity volume metrics rather than user-level product KPIs. This creates noisy attribution and blind spots for teams building multi-chain products in DeFi, NFT, gaming and infra. You could build a SaaS analytics platform that consolidates cross-chain activity into wallet-level profiles, provides standardized activation/retention cohorts, LTV and propensity scores, and exposes SDKs/APIs and raw exports so teams can both dashboard and integrate signals into campaigns. The product would lean on affordable ML-driven identity resolution and enrichment while offering privacy-aware options and clear data quality metrics. The market is attractive now: an addressable set of ~50,000 web3 teams implies a $3.0B TAM at a $60k ACV, and macro trends — cross-chain adoption, a shift from vanity to product KPIs, and cheaper identity/ML tooling — increase willingness to pay for standardized growth metrics. Market score (88/100) and revenue potential (82/100) suggest strong upside but workable competition. You can stand out by focusing narrowly on wallet-level product KPIs (not generic dashboards), delivering best-in-class cross-chain identity resolution and SDK integrations, and being explicit about data quality and privacy trade-offs; the main challenges will be noisy labels, attribution complexity and maintaining high-quality enrichment across evolving chains.

Market Opportunity

Optimize onchain user activation and retention with wallet-level growth analytics targets a $3.0B = 50,000 web3 teams × $60,000 ACV total addressable market with medium saturation and a year-over-year growth rate of 25% YoY adoption in web3 developer and analytics spend (source: DappRadar and industry reports, 2023-2025 trend summaries).

Key trends driving demand: Cross-chain adoption and multi-chain products — increases demand for consolidated growth metrics that work across chains.; Shift from vanity metrics to product KPIs — projects want activation, retention, and LTV rather than simple volume metrics, creating demand for standardized onchain growth KPIs.; Lower-cost ML and identity resolution — improved models make wallet-level enrichment and propensity scoring affordable for startups..

Key competitors include Nansen, Dune, Glassnode, Covalent (and similar indexers).

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Optimize onchain user activation and retention with wallet-level growth analytics

Executive Summary

Market Validation

Market Opportunity

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