Option to disable unwanted AI features in Google products

Option to disable unwanted AI features in Google products targets a $1.2B = 60M potential paying users × $20 ACV total addressable market with medium saturation and a year-over-year growth rate of 8% YoY for privacy/browser tooling and browser-extension monetization (source: aggregated industry reports & extension store trends 2024).

Key trends driving demand: Visible AI UI rollouts — as major platforms surface AI answer boxes and suggestions more frequently, user demand for an 'off' option rises because these UI changes are highly noticeable.; Enterprise control demand — IT teams increasingly want policy-based control over browser experiences which creates a route to higher ACV via managed deployment.; Extension marketplaces and Product Hunt channels remain effective for consumer distribution — enabling rapid early traction for well-placed, community-oriented tools.; Privacy and UX fatigue — a growing cohort of users prioritize predictable, less algorithmically-intervened interfaces, creating a durable niche..