Executive Summary

Home cooks, recipe collectors, and independent food creators currently waste time copying, bookmarking, or reformatting recipes because there’s no reliable way to save, normalize, and share recipe content from arbitrary URLs, leading to fragmented meal planning and lost creator value. Creators also struggle to host and monetize recipes without losing distribution or context on larger platforms. Build a product that uses modern NLP and structured-data detection to import and normalize recipes from any URL, letting users save, edit, tag, generate shopping lists, and share collections while giving creators embeddable, monetizable recipe pages and analytics. Layer on social features (follows, curated collections), meal planning, grocery integrations, and optional subscription or commerce revenue paths. This sits in an attractive $5.0B market of roughly 200M active recipe-app/interested users at ~$25 ARPU, driven by subscriptions, ads, and native commerce, and benefits from rising demand for creator monetization and personalization. Timing is favorable because advances in NLP improve import reliability and consumers increasingly expect tailored meal and grocery suggestions. You can stand out by combining best-in-class URL import accuracy, creator-first monetization tools, and structured recipe data to power personalization and commerce—capabilities that are non-trivial for generalist competitors to replicate. That said, competition is high and the biggest risks are perfecting scraping/licensing at scale and securing initial creator partnerships to reach critical mass.

Market Opportunity

Organize and share recipes from any URL — save, import, and socialise cooking targets a $5.0B = 200M active recipe-app/interested users × $25 ARPU (annual) driven by subscriptions, ads, and commerce total addressable market with high saturation and a year-over-year growth rate of 8% YoY — growth in mobile food content consumption and meal-planning app adoption (industry estimates, Statista and app-download trends 2021-2024).

Key trends driving demand: Creator economy growth — more independent food creators seek platforms to host, monetize, and distribute recipes which enables creator partnerships and native commerce.; Personalization demand — users expect tailored meal planning and grocery suggestions, creating opportunity for apps that use behavioral and recipe-structure data.; Improved NLP for scraping — modern language models and structured data detection make reliable recipe import possible from arbitrary URLs, improving core UX.; Shift to mobile-first meal planning — busy consumers want quick-access mobile tools for grocery lists, recipe steps, and timers that sync across devices..

Key competitors include Paprika Recipe Manager, Yummly (by Whirlpool), BigOven.

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Organize and share recipes from any URL — save, import, and socialise cooking

Executive Summary

Market Validation

Market Opportunity

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