Organize GTM experiments into a structured tracking system

Organize GTM experiments into a structured tracking system targets a $6.0B = 1,000,000 teams × $6K ACV (annual subscription for experiment-management across martech stacks) total addressable market with medium saturation and a year-over-year growth rate of 12% YoY growth in martech and experimentation-related tooling driven by increased spend on performance marketing and analytics (industry estimates aggregated from martech research 2022-2024).

Key trends driving demand: Cross-channel attribution and experimentation are becoming standard practice — this pushes demand for centralized experiment records and outcome synthesis.; AI-assisted summarization and anomaly detection now make it practical to auto-surface experiment wins and failures without manual analysis, creating product differentiation opportunities.; Martech consolidation makes niche best-of-breed point solutions attractive to teams tired of generic platforms, opening space for focused experiment management tools.; Remote and distributed growth teams increase reliance on shared, searchable knowledge stores, raising the value of archived experiment histories and reproducible playbooks..