Overwhelmed investors - structured decision tools to avoid impulsive trades

Overwhelmed investors - structured decision tools to avoid impulsive trades targets a $6.0B = 100M active retail investors x $5/mo x 12, global reachable base at low ARPU total addressable market with medium saturation and a year-over-year growth rate of 5-15% annual growth in retail trading users and tool subscriptions.

Key trends driving demand: Retail trading growth -- more individual investors trade frequently, increasing demand for decision tools; API availability -- broker and aggregation APIs make low-latency data and position sync possible; Behavioral finance adoption -- growing awareness of impulse trading creates demand for nudges and rules.