Executive Summary

Homebuyers, sellers and referral partners spend hours piecing together incomplete listings, council/land-record entries and portal histories to judge an agent’s performance, and agencies lose deals or credibility because credible, verifiable track records are hard to present quickly. That search friction disproportionately affects mid-tier and local agencies that lack the data teams of national groups, and it also creates consumer mistrust at the moment of selection. You could build a 60‑second agent-sales-history lookup: a lightweight SaaS + browser extension and API that aggregates listings, council/land-record sources and portal data, normalises transactions, and returns a verified, source-linked summary and confidence score for any agent. The business case is clear: an addressable market of roughly 60,000 Australian agencies and a $360M TAM at a $6,000 ACV (platform subscriptions plus enterprise integrations), and technical trends—mature scraping/APIs and growing demand for transparent performance—make automated extraction and verification practical today. Market scoring (95/100) and revenue potential (85/100) reflect those structural tailwinds, while competition is medium and concentrated among a few portals and analytics vendors. To stand out you must prioritise speed, provenance and integration: deliver real-time 60s lookups with persistent audit trails that link back to council documents and listing snapshots, offer white‑label widgets and an enterprise API, and sell reliability to compliance-conscious brokerages. Be honest about the challenges: maintaining scrapers and API contracts is operationally intensive, portal consolidation can squeeze margins or restrict access, and sales cycles into enterprise agencies will require productised integration and clear ROI evidence. If you can solve accuracy and legal/partnership risk while keeping latency low, the product can capture a defensible niche between consumer tools and large portal analytics.

Market Opportunity

Painful agent research → 60s agent-sales-history lookup targets a $360M = 60,000 Australian agencies x $6,000 ACV (platform subscriptions + enterprise integrations) total addressable market with medium saturation and a year-over-year growth rate of 12-18% — growth driven by digital adoption among brokerages and rising consumer demand for transparency.

Key trends driving demand: Transparency-demand -- consumers increasingly research agent performance and expect verifiable track records before engagement.; API & scraping tooling maturity -- improved tools lower cost/time to extract structured datasets from listings and council/land-record sources.; Platform consolidation -- major portals and data vendors are expanding analytics offerings, raising baseline expectations for agent performance data..

Key competitors include CoreLogic (RP Data), Pricefinder, REA Group (realestate.com.au), OpenAgent, DIY / Portal + Spreadsheet Workarounds.

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Painful agent research → 60s agent-sales-history lookup

Executive Summary

Market Validation

Market Opportunity

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