Pass prop-firm funding challenges - simulator, tracking, coaching

Pass prop-firm funding challenges - simulator, tracking, coaching targets a $24.0M = 200k prop-firm-focused traders x $120 ACV (assumes $10/mo subscription) total addressable market with medium saturation and a year-over-year growth rate of 10-15% retail prop-firm program growth and platform adoption.

Key trends driving demand: Rise of retail prop firms -- more traders attempting paid challenges increases addressable user base and recurring need for practice tools.; Behavioral analytics demand -- traders want metrics beyond PnL, such as consistency and rule adherence, which supports analytics features.; Community-led learning -- social proof and peer coaching accelerate trust and conversion for niche trading tools..