Pen-test your marketing funnel — automated end-to-end lead-injection tests

Pen-test your marketing funnel — automated end-to-end lead-injection tests targets a $40.0B = 5.0M addressable B2B companies x $8K avg. annual spend on martech, lead quality & CRM tooling total addressable market with medium saturation and a year-over-year growth rate of 12-18% across martech, marketing automation and fraud-detection adjacencies.

Key trends driving demand: AI-generated synthetic data -- enables realistic lead and persona simulation at scale for testing funnels without risking privacy.; Shift-left testing culture -- teams are moving testing earlier into the lifecycle, extending into growth/marketing workflows.; Martech consolidation -- unified platforms with open APIs make integrations and automated replay across stacks more feasible..