Per-column sensitive-data visibility toggles for database UIs

Per-column sensitive-data visibility toggles for database UIs targets a $18.0B = 600,000 organizations x $30K ACV (enterprise-grade data-security/governance tooling adoption across SMEs & enterprises) total addressable market with medium saturation and a year-over-year growth rate of 14% annual growth for data security & governance tooling as organizations prioritize privacy.

Key trends driving demand: Regulatory pressure -- tightening global privacy laws force visibility controls, auditing, and masking as standard features.; Developer self-service -- internal developer platforms and low-code tools increase demand for built-in data controls at the UI layer.; AI-assisted discovery -- machine learning can now surface likely PII automatically, lowering the friction to protect columns.; Open-source adoption -- projects that integrate security-by-default are winning developer mindshare and accelerating enterprise trials..