Personal device + account security audit that finds and fixes high-risk gaps

Personal device + account security audit that finds and fixes high-risk gaps targets a $3.5B = 70M potential buyers × $50 ACV total addressable market with medium saturation and a year-over-year growth rate of Approximately 10% CAGR for consumer identity protection and personal cybersecurity segments (industry reports such as MarketsandMarkets / Statista estimate identity protection and consumer cyber-security grow near 8-12%)..

Key trends driving demand: Rising account takeover incidents — drives demand for tools that reduce risk from device theft and credential exposure.; Shift to remote and hybrid work — increases the number of unmanaged devices and home networks that need lightweight audit tools.; Consumer willingness to pay for identity protection and privacy is increasing — enabling subscription monetization for prosumer security services.; AI-enabled personalization — allows automated, prioritized remediation guidance that previously required experts, creating a better user experience..