Executive Summary

School staff who regularly engage in direct action—campus safety officers, teachers mediating demonstrations, counselors responding to threats, and event supervisors—face a widening range of interpersonal and physical risks that are not well addressed by generic district protocols. Incidents have become more decentralized (off‑campus activism, politicized community tensions), leaving individual staff to make high‑stakes decisions without role‑specific guidance, documentation workflows, or clear liability protection. You could build a mobile‑first personal risk assessment platform that delivers fast, role‑based risk scores, AI‑assisted scenario simulation, and contextualized action plans with built‑in documentation and escalation templates; the product would aim to produce an actionable recommendation in under two minutes per event while logging auditable records for administrators and insurers. The addressable market is roughly 2.0M school and campus units globally, equating to a $6.0B opportunity at a $3K ACV; market opportunity scores 88/100 and revenue potential 82/100, with competition rated medium. Favorable tailwinds—rising school safety budgets, practical LLM‑driven decision support, and the diversification of risk scenarios—make pilot programs and procurement conversations more viable today than five years ago. To differentiate, prioritize validated risk models, strict compliance with FERPA and child‑safety regulations, configurable district policy alignment, and a hybrid AI + human‑review workflow that reduces liability exposure; those elements create defensibility beyond a pure chatbot. Be candid that hurdles include data privacy, legal risk, long district procurement cycles, and the burden of independent efficacy validation, but the combination of clear $3K ACV economics, large addressable market, and current AI capabilities makes a focused, evidence‑based offering worth exploring further.

Market Opportunity

Personal risk assessment for school staff engaged in direct action and safety targets a $6.0B = 2.0M school & campus units globally × $3K ACV total addressable market with medium saturation and a year-over-year growth rate of 8% YoY (combined school safety & edtech procurement growth; sources: MarketsandMarkets and HolonIQ estimates for school safety and compliance software).

Key trends driving demand: Increased school safety budgets — districts are dedicating more spend to staff and student safety which creates procurement opportunities for risk-assessment tools.; AI-driven decision support — LLMs enable conversational assessments and scenario simulation, making personalized guidance practical for mobile use.; Decentralized risk scenarios — off-campus activism, community tensions, and politicized incidents have diversified the types of risk staff face, increasing demand for customizable, role-specific guidance.; Privacy and compliance focus — vendors that offer secure, privacy-preserving analytics and local legal context win trust from districts and unions..

Key competitors include CrisisGo, Raptor Technologies, Vector Solutions (SafeSchools).

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Personal risk assessment for school staff engaged in direct action and safety

Executive Summary

Market Validation

Market Opportunity

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