Executive Summary

School employees who participate in strikes, sickouts, demonstrations or other direct action face unclear and highly variable legal and employment risks across districts and states, from disciplinary action to credential consequences or criminal exposure. With roughly 5,000,000 K–12 teachers and support staff nationwide, many lack rapid, personalized guidance that accounts for local district policies, state statutes and union contract protections. We could build a subscription SaaS that ingests district- and state-level policies, union contracts and relevant case law, uses AI to localize and translate those rules into scenario-based risk scores and recommended protective steps, and packages outputs as printable evidence-preserving notes, consent scripts and contact templates for legal clinics. The product would emphasize privacy-preserving data collection, anonymized incident logging and integrations with unions and legal aid partners for rapid human escalation. Pricing at approximately $200 ACV targets a $1.0B market (5,000,000 users × $200) while enabling district- or union-wide deployments. The market is attractive now because educator activism is rising, more authoritative policies are published online enabling automated parsing, and unions/legal clinics are actively seeking digital tools; the opportunity scores 82/100 for market and 88/100 for revenue potential, with competition assessed as medium. To stand out we would prioritize verifiable legal endorsements, a transparent methodology for AI-derived risk scores and rigorous operational safeguards against liability and data breaches, but success will hinge on securing early union partnerships and maintaining an auditable, frequently updated policy corpus.

Market Opportunity

Personal risk assessment for school workers planning direct action targets a $1.0B = 5,000,000 school workers × $200 ACV total addressable market with medium saturation and a year-over-year growth rate of 8% YoY — compliance and employee safety SaaS categories growing as institutions invest in risk and reputational protection (Gartner / industry reports, 2023-2024).

Key trends driving demand: Educator activism is rising — increased protests and work actions by school staff drive demand for personalized risk guidance.; More district policies and state teacher regulations are published online — AI can now parse and localize policy at scale.; Unions and legal clinics are seeking digital tools to protect members — partnerships can accelerate reach and trust.; Employers and regulators are more likely to document and act on political activities — this increases the perceived value of proactive risk assessment..

Key competitors include ACLU Know Your Rights / Mobile Justice, Action Network, StrikeSafe (hypothetical startup).

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Personal risk assessment for school workers planning direct action

Executive Summary

Market Validation

Market Opportunity

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