Executive Summary

Many digitally-active prosumers and SMB decision-makers routinely face account takeover risk, confusing recovery paths, and poor session hygiene after exposures, and these gaps create friction and real loss when breaches occur. The pain is widespread across an addressable base of roughly 30M users who would pay for a reliable fix rather than more advice. You could build a subscription service that runs guided security audits, automates prioritized remediation (password resets, session invalidation, MFA enrollment) and offers human-assisted account recovery orchestration when automation can't close the loop. Packaged as a $200 ACV offering with clear remediation SLAs, it would combine scanners, playbooks, and recovery concierge in one product. This is attractive now because breach frequency and data-exposure awareness are rising, consumers are increasingly willing to buy recurring identity/privacy services, and the $6.0B market (30M × $200 ACV) shows room for scale; the opportunity earned a Market Score of 88/100 and a Revenue Potential of 78/100. That said, customer acquisition and trust are real hurdles—buyers must give sensitive access and expect measurable outcomes. You can differentiate by focusing on closure metrics (accounts recovered, incidents remediated) and by integrating tightly with password managers and identity providers to offer automated plus human-backed recovery workflows. To succeed you’ll need strong partnerships, ironclad security controls and liability mitigation, and a clear go-to-market for SMBs and prosumers to keep CAC reasonable.

Market Opportunity

Personal security audit: guided checks, remediation & account recovery targets a $6.0B = 30M digitally-active prosumers and SMB decision-makers × $200 ACV total addressable market with medium saturation and a year-over-year growth rate of 15% YoY — growth in consumer & SMB cybersecurity subscriptions driven by rising breaches and device theft (industry reports 2023-2024, IDC/Gartner summaries).

Key trends driving demand: Breach frequency and data-exposure awareness are increasing — this raises demand for monitoring and proactive remediation rather than reactive advice.; Consumers are shifting toward subscription security services for identity and privacy — making recurring revenue models viable.; Password managers are mature but users still struggle with recovery and session hygiene — creating room for audit-and-remediation specialists.; APIs from identity providers and password managers make it possible to build integrated audits that surface real-time state across services..

Key competitors include 1Password, Dashlane, Have I Been Pwned.

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Personal security audit: guided checks, remediation & account recovery

Executive Summary

Market Validation

Market Opportunity

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