Executive Summary

Many families and multi-person households struggle to translate recipes into the right quantities for each person, leading to wasted food, inconsistent nutrition, and time-consuming grocery trips; this is a problem across a potential 128 million U.S. households that could value convenience and precision. Parents juggling children, adults with different activity levels, and special diets face frequent recalculation decisions—today’s tools rarely automate per-person scaling or reconcile those needs with pantry inventory and grocery availability. The product would be a personalized family meal planner that computes per-person quantities from any recipe, maintains multiple family profiles (age, activity, allergies, goals), and generates optimized shopping lists that convert directly into carts on partners like Instacart, Walmart, or Kroger while using LLMs to parse recipes and map SKUs. It would offer dynamic serving adjustments, inventory-aware suggestions to reduce waste, and nutrition-goal overlays (weight loss/maintenance/gain) so each plate matches the person it’s made for. This market is attractive now because personalization in nutrition is driving willingness to pay, grocery/delivery APIs make cart conversion practical, and AI reduces content costs—together supporting a plausible $19.2B addressable market at roughly $150/year per household, with a Market Score assessed at 90/100 and Revenue Potential 78/100. Medium competition exists from meal-kit services, generic meal planners, and nutrition apps, but none combine family-level per-person scaling, grocery conversion, and SKU-aware automation at scale. To stand out you would need to prove superior accuracy in portioning and recipe parsing, integrate reliably with multiple grocery marketplaces, and demonstrate measurable grocery lift and retention to justify a subscription; those are strengths if executed but also the biggest challenges. Early KPIs should be conversion-to-cart rate, average grocery spend lift per household, and gross margin after integration costs, because strong performance there will validate both consumer value and unit economics.

Market Opportunity

Personalized family meal planner that computes per-person quantities targets a $19.2B = 128M US households x $150/year (subscription + convenience value + grocery lift) total addressable market with medium saturation and a year-over-year growth rate of 12% (aggregate of meal-planning, personalized nutrition and online grocery growth rates).

Key trends driving demand: Personalized nutrition -- Consumers increasingly want meal plans that align with goals (weight loss/maintenance/gain) and dietary restrictions, raising willingness to pay.; Grocery & delivery integration -- APIs and marketplace penetration (Instacart, Walmart, Kroger) make converting lists to carts practical, boosting conversion and retention.; AI-generated content -- LLMs allow rapid recipe generation and scaling of SKU-to-ingredient parsing, lowering content creation costs.; Family-focused health -- Increasing attention on childhood obesity and family wellness programs creates demand for household-level solutions..

Key competitors include Mealime, PlateJoy, Yummly, eMeals, MyFitnessPal (as workaround).

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Personalized family meal planner that computes per-person quantities

Executive Summary

Market Validation

Market Opportunity

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