Poor-performing Facebook ad visuals — AI generates and optimizes creatives

Poor-performing Facebook ad visuals — AI generates and optimizes creatives targets a $10.8B = 1.8M advertisers × $6K ACV total addressable market with high saturation and a year-over-year growth rate of 12% YoY growth — based on combined martech and adtech automation market growth estimates (sources: Statista, eMarketer projections for creative automation and digital ad tooling).

Key trends driving demand: Generative creative models are producing usable static and short-video ads, which lowers production cost and enables more frequent experimentation.; Performance marketing budgets are consolidating around measurable ROI, increasing demand for quick-turn creative that demonstrably improves CTR and conversion rates.; Ad platforms are offering richer APIs for creative testing and dynamic placements, creating opportunities to automate experiments and optimize creatives programmatically..