Poor regional influencer discovery — build Kannada-focused agency + campaign app

Poor regional influencer discovery — build Kannada-focused agency + campaign app targets a $2.0B = 10M SMBs in India x $200 avg annual influencer spend total addressable market with medium saturation and a year-over-year growth rate of 20%+ YoY (regional influencer spend driven by short-form growth).

Key trends driving demand: Regionalization -- brands prioritize local-language creators for cultural relevance and conversion; Short-form video dominance -- bite-sized formats increase creator-driven engagement and measurable outcomes; Measurement & performance focus -- brands demand ROI tracking, favoring agencies that provide attribution; Creator professionalization -- more creators offer reliable services, making agency partnerships scalable.