Market Opportunity

PR workload overload — AI-assisted research, drafting, and monitoring targets a $8.0B = 200K PR & comms teams x $40K ACV total addressable market with medium saturation and a year-over-year growth rate of 18% CAGR for PR-tech & media intelligence driven by AI adoption.

Key trends driving demand: Generative AI — enables rapid first-draft press materials and tailored pitches, cutting time-to-send by 50–80%.; Media fragmentation — more niche outlets and individual creators increase the need for hyper-targeted outreach.; Measurement demand — PR buyers want better attribution and outcomes, increasing willingness to pay for tools that close the loop.; Privacy & consent focus — drives need for compliant data handling and opt-in journalistic interaction signals that can be productized..

Key competitors include Cision, Muck Rack, Meltwater, Jasper / Copy.ai (adjacent AI writing tools), Prowly.

PR workload overload — AI-assisted research, drafting, and monitoring

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Market Validation

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