Predict which B2B prospects will convert using AI on behavior + firmographics

Predict which B2B prospects will convert using AI on behavior + firmographics targets a $3.0B = 500K target B2B buyers × $6K ACV total addressable market with high saturation and a year-over-year growth rate of 12% YoY (industry estimates for sales enablement and martech segment; sources include Gartner/Forrester martech growth reports).

Key trends driving demand: First-party data focus — cookieless era and privacy rules push teams to rely on owned behavioral signals, making first-party scoring more valuable.; AI accessibility — managed ML and large foundation models lower development costs, enabling better predictive models for smaller teams.; Demand for explainability — buyers want interpretable scores and playbooks rather than opaque black-box predictions, creating product differentiation.; Workflow integration — success comes from embedding scores directly into CRM and rep workflows, which increases adoption and ROI..