Prevent attention loss by blocking tempting apps until intentional apps are used

Prevent attention loss by blocking tempting apps until intentional apps are used targets a $3.6B = 10M paying users × $36 ACV total addressable market with medium saturation and a year-over-year growth rate of 8% YoY (App wellness and productivity app categories, based on Sensor Tower and market trend reports).

Key trends driving demand: Consumers are increasingly willing to pay small monthly fees for digital wellbeing tools — this creates steady subscription revenue potential.; App-level interventions are preferred to device-wide lockdowns because users want control and personalization — this opens a gap for moment-aware products.; Privacy-first, on-device ML is becoming standard, enabling behavioral models without large cloud privacy trade-offs and increasing user trust..