Prevent DB drift and avoid destructive migration resets

Prevent DB drift and avoid destructive migration resets targets a $4.2B = 700,000 developer orgs x $6,000 ACV. Assumes broad developer teams that manage relational DBs and would pay for tooling that prevents production DB incidents. total addressable market with medium saturation and a year-over-year growth rate of 18% - driven by cloud DB adoption and growth of schema-first ORMs.

Key trends driving demand: cloud-hosted Postgres adoption -- more teams run managed Postgres where provider metadata and extension drift is visible and actionable; schema-first ORMs growth -- Prisma and similar tools make migrations a central workflow and raise frequency of migration runs; CI-native development -- teams require automated checks and non-destructive gates in CI to prevent pipeline failures; infrastructure-as-code convergence -- database schema changes are being treated like infra, increasing demand for safe change tooling.