Executive Summary

Event planners and vendors (caterers, AV, florists, venues) routinely face double bookings and chaotic coordination—especially as distributed and hybrid events grow—creating wasted time, lost revenue and reputational risk for the roughly 2 million planners and related vendors in this market. Current workflows rely on emails, spreadsheets and calendars, which are error-prone and slow to confirm availability. You could build a centralized scheduling platform and vendor marketplace that syncs with calendars and parses emails to auto-create events, detect conflicts, and provide instant vendor confirmations via mobile apps and APIs. Features would include automated conflict detection, booking holds, shared event timelines and real-time availability windows so all vendors see dependencies immediately. The economics are compelling: a $1.2B addressable market (2M users × $600 ACV) with a Market Score of 83/100 and Revenue Potential 87/100, driven by vendors’ increasing adoption of digital tools and the rise of simultaneous small events that compound scheduling complexity. Willingness to pay is realistic if the product demonstrably saves time and reduces costly double bookings. To stand out you’ll need best-in-class calendar/email parsing and AI for reliability, frictionless onboarding to build network effects quickly, and deep integrations with existing booking and POS systems; the main challenges are overcoming medium competition and achieving sufficient vendor density early to make the platform the single source of truth.

Market Opportunity

Prevent double bookings and vendor chaos by centralizing event vendor scheduling targets a $1.2B = 2M planners and related vendors × $600 ACV total addressable market with medium saturation and a year-over-year growth rate of ≈10% YoY — event technology and SaaS adoption have grown ~8-12% annually in recent industry reports and SaaS market analyses.

Key trends driving demand: Distributed, hybrid and simultaneous small events are increasing, creating more scheduling complexity and the need for cross-vendor coordination.; Vendors increasingly adopt digital tools and expect instant confirmations, creating an opportunity for real-time vendor apps.; AI and automation are now capable of parsing emails and calendars to auto-create events and detect conflicts, reducing manual entry time..

Key competitors include HoneyBook, Aisle Planner, monday.com (Event templates / Work OS).

Sign in to access

Prevent double bookings and vendor chaos by centralizing event vendor scheduling

Executive Summary

Market Validation

Market Opportunity

More in B2B Software

Small-business grant discovery — centralized database + automated alerts

Streamline dealership ops — centralize inventory, leads, docs & payments

Early-traction trap: convert one-off signups into repeat video-contract users

Manual quoting & installs — AI visual quoting + field workflow automation

Outdated workflows: autonomous AI agents orchestrating ops & data (pain → AI OS)

Map processes first — prevent automating broken manual workflows