Prevent runaway cloud bills: automated Day-2 cost controls for startups targets a $9.0B = $600B annual global public cloud spend x 1.5% addressable share for cost-control software total addressable market with medium saturation and a year-over-year growth rate of 18% YoY growth for cloud cost management and FinOps tooling.

Key trends driving demand: Rising cloud spend -- increases urgency for cost-control tooling as a percentage of opex; FinOps adoption -- teams want shared, automated cost ownership between engineering and finance; DevOps + IaC maturity -- infra is declarative, enabling policy enforcement at deploy-time; AI for observability -- models make automated anomaly detection and root-cause faster and cheaper.