Executive Summary

Many web builders — agencies, freelancers and in-house teams responsible for the roughly 30 million small-to-medium sites globally — routinely ship implementations that unintentionally violate cookie consent and tracking rules because third‑party scripts, tag managers and subtle race conditions bypass consent gating. That creates immediate exposure to regulatory fines, client liability and churn as enforcement actions increase and browser privacy changes (third‑party cookie deprecation) make correct gating more technically complex. You could build a developer- and agency-focused platform that prevents non‑compliant tracking from being shipped by combining pre‑deploy static and runtime analysis, CI/CD preflight checks, runtime enforcement middleware (consent‑gated script loader), CMS/tag‑manager integrations and tamper‑evident audit logs that demonstrate consent state for clients and regulators. Ship SDKs and plugins for major frameworks plus a white‑label agency dashboard to enable a $150 ACV per site go‑to‑market, while accepting the engineering burden of reliably handling tag managers, cross‑domain iframes and constantly changing third‑party behavior. The timing is strong — a $4.5B addressable market (30M sites × $150 ACV) with a market score of 88/100 and revenue potential 86/100 — because regulator activity is rising and cookie deprecation increases demand for automated enforcement. To differentiate from CMPs, tag managers and scanners you’ll need to emphasize verifiable enforcement (tamper‑evident logs, cryptographic auditing), pre‑launch CI gating and deep agency integrations, while being realistic about the ongoing maintenance, legal validation and potential false positives required to sustain trust.

Market Opportunity

Prevent shipping non-compliant cookie/tracking behavior by web builders targets a $4.5B = 30M websites × $150 ACV total addressable market with medium saturation and a year-over-year growth rate of 12% YoY — privacy and consent management SaaS market estimated to grow ~10-15% as regulations and enforcement increase (industry analyses 2022-2025).

Key trends driving demand: Regulatory enforcement is rising globally — increased fines and regulator activity drives urgency for verifiable compliance tools.; Third-party cookie deprecation and browser privacy changes increase the technical complexity of implementing correct consent gating, creating demand for automated enforcement.; Agencies and freelancers are becoming a distribution channel for compliance tooling because they want simple, demonstrable solutions to reduce post-launch liability.; AI-enabled static and dynamic analysis improves detection of obfuscated or nested trackers, making automated remediation viable and more accurate..

Key competitors include OneTrust (cookie-consent), Cookiebot / Cybot, iubenda.

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Prevent shipping non-compliant cookie/tracking behavior by web builders

Executive Summary

Market Validation

Market Opportunity

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