Prevent surprise incident bills — predictable error monitoring pricing

Prevent surprise incident bills — predictable error monitoring pricing targets a $20.0B = 2M engineering-led companies x $10K ACV (observability/monitoring spend allocation) total addressable market with medium saturation and a year-over-year growth rate of 18% (observability/finops convergence growth).

Key trends driving demand: serverless-and-event-driven-architectures -- increase in metered, bursty telemetry that causes unpredictable bills; finops-for-engineering -- growing discipline and budget sensitivity around cloud observability costs; ai-driven-forecasting -- improved short-term usage/cost prediction from sequence models and anomaly detection; SRE-cost-accountability -- teams now treated as cost centers responsible for observability spend.