Executive Summary

Many sellers—especially product-led SaaS and service-oriented SMBs—waste time on inbound leads because pricing is opaque and buyers expect upfront ranges to self-qualify; the result is high funnel leakage, longer sales cycles, and inefficient SDR bandwidth. This problem is acute across roughly 50 million SMBs globally and contributes to a sizable addressable spend on lead-gen and pricing tooling. A practical solution is a price-transparency calculator: a website widget and API that surfaces credible price ranges and an estimated probability of fit in real time, driven by lightweight firmographic inputs and ML personalization. The product would integrate with pricing pages, CRMs, and analytics, emit an ACV range and lead-quality score, and be sold as a focused SaaS offering (the market model assumes ~ $500 ACV per SMB, contributing to a $25.0B total market). The market is attractive now—market score 90/100 and revenue potential 82/100 reflect strong tailwinds from pricing-transparency, AI personalization, and the shift to self-serve sales. To stand out you’ll need proprietary or high-quality deal-level data for accurate calibration, frictionless integrations, and UX that builds trust with both buyers and sales teams; challenges include collecting reliable pricing signals, handling complex B2B customizations, and overcoming internal sales resistance. Given the medium competition landscape and clear buyer demand, this is worth pursuing if your team can secure data partnerships and execute a focused go-to-market into verticals with predictable pricing; otherwise the technical and sales hurdles could blunt ROI.

Market Opportunity

Price transparency calculator: improve lead quality by showing ranges targets a $25.0B = 50M SMBs x $500 ACV (global spend on lead-gen/pricing tools) total addressable market with medium saturation and a year-over-year growth rate of 12%.

Key trends driving demand: pricing-transparency -- buyers prefer upfront ranges and self-serve decisioning; ai-personalization -- models enable instant, tailored estimates for visitors; self-serve-sales -- increasing shift to product-led and self-qualified leads; wordpress-ecosystem -- large addressable base and easy plugin distribution.

Key competitors include Outgrow, Typeform, Gravity Forms (WordPress), uCalc, HubSpot (Forms + CRM) — adjacent workaround.

Sign in to access

Price transparency calculator: improve lead quality by showing ranges

Executive Summary

Market Validation

Market Opportunity

More in Sales Tech

Replace multiple business apps with one AI-driven CRM + automation platform

Missed enquiries cost trades — automate lead-to-booking & paid invoices

Solo sellers losing deals from missed follow-ups — lightweight pipeline + reminders

Stop missed WhatsApp leads — AI auto-replies + unified lead CRM (inbox→pipeline)

Managing leads, estimates and payments for window-cleaning SMBs

Stop manual follow-ups and unify customer data with AI-driven automation