Executive Summary

Small and mid-size restaurants and coffee shops are squeezed by third-party commission fees and understaffing, yet many lack an affordable, low-friction way to offer QR table ordering that keeps orders on their own channel. Operators also struggle to choose subscription tiers because they don’t have clear, data‑backed guidance on which pricing plan will deliver positive ROI. Build a lightweight monthly‑subscription QR table‑ordering SaaS ($30–$120/month) that combines menu management, QR generation, payments/POS API integrations, and a pricing‑guidance dashboard that projects margin impact and recommends the optimal plan. Prioritize a 1–2 hour self‑serve onboarding flow, white‑label ordering pages, and automated suggestions so managers can see payback within weeks. The market is sizable and reachable — roughly 2M restaurants and coffee shops worldwide implies a $3.0B addressable market at an average $1.5K ACV — and secular trends (contactless ordering, commission fatigue, and maturing POS APIs) lower adoption friction right now. Starting with independents and smaller chains gives a path to strong unit economics before moving upmarket. You can stand out by making pricing transparency and ROI the product’s core selling point (showing exactly how $30–$120/month beats marketplace fees), offering turnkey, low‑cost POS integrations, and keeping the UX intentionally simple where incumbents are bloated. Key challenges are POS fragmentation, churn on low‑ARPU plans, and competition from free or heavily discounted marketplace channels, but clear ROI messaging and strong onboarding can materially mitigate those risks.

Market Opportunity

Pricing guidance: monthly subscription for QR table ordering system targets a $3.0B = 2M restaurants & coffee shops worldwide × $1.5K average ACV assuming $30–$120/mo pricing mix total addressable market with medium saturation and a year-over-year growth rate of 7% CAGR — based on growth in restaurant tech and digital ordering adoption (industry estimates; sources include market research on digital ordering and POS adoption).

Key trends driving demand: Contactless ordering — diners increasingly prefer QR/table-side ordering which reduces staff interaction and speeds service, creating demand for simple tools.; Commission fatigue — restaurants want to reduce third-party marketplace fees, making owned-ordering channels more valuable.; API-driven integrations — payments and POS APIs now make it cheaper to integrate ordering into a merchant’s existing stack, lowering adoption friction..

Key competitors include Toast, Square (Order & QR / Square Online), GloriaFood.

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Pricing guidance: monthly subscription for QR table ordering system

Executive Summary

Market Validation

Market Opportunity

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