Prioritize high-conversion prospects using AI on behavior and firmographics

Prioritize high-conversion prospects using AI on behavior and firmographics targets a $8.4B = 12M target B2B sellers × $700 ACV (annual scoring + integrations per company) total addressable market with high saturation and a year-over-year growth rate of 12% YoY — Source: aggregated CRM and sales tech market growth estimates (Gartner/Forrester 2024 summaries).

Key trends driving demand: AI-first sales tooling — modern foundation models enable better feature extraction from unstructured signals, making accurate scoring more accessible.; Tighter CRM ecosystems — vendors and buyers expect deep, low-friction integrations so add-ons that integrate well win faster.; Outcome-based purchasing — buyers demand measurable lift in conversion or pipeline velocity, creating opportunity for providers who can A/B test scoring impact.; Shift to product-led and hybrid sales motions — increases the importance of behavioral signals, which improves model signal-to-noise and scoring accuracy..