Privacy-first, in-browser expense leak detector for SMBs

Privacy-first, in-browser expense leak detector for SMBs targets a $2.4B = 20M addressable small businesses globally x $120 ARPU/year. Assumes a low-cost subscription aimed at micro and small businesses (roughly $8-12/month). total addressable market with medium saturation and a year-over-year growth rate of 8-12% annual growth in SMB fintech tooling adoption driven by digitalization and subscription proliferation.

Key trends driving demand: Subscription economy growth -- more services billed monthly increases the need to discover and manage recurring spend.; Privacy-first tooling -- rising distrust of cloud data sharing creates demand for local, zero-upload alternatives.; Browser compute improvements -- WebAssembly and faster JS allow desktop-class processing in-browser, enabling offline financial analysis.; SMB digital adoption -- accelerated bookkeeping and fintech adoption post-pandemic increases addressable customers for lightweight tools..