Privacy first in-browser spend analyzer for small businesses

Privacy first in-browser spend analyzer for small businesses targets a $3.6B = 30M SMBs x $10/mo x 12. Assumes capturing a broad global or US SMB base paying $10/month on average for a spend visibility tool. total addressable market with medium saturation and a year-over-year growth rate of 10% approximate growth in SMB finance tooling adoption and SaaS spend management demand.

Key trends driving demand: Subscription economy -- SMBs are increasingly billed monthly by many vendors, creating recurring leakage opportunity; Privacy and breach awareness -- recent breaches and regulatory scrutiny make no-upload promises persuasive; Browser-native compute -- WebAssembly and client-side ML enable richer offline processing without servers; Embedded finance and card-issued controls -- more expenses originate on cards, making statement analysis actionable.