Privacy first spend visibility for small businesses, in-browser analysis

Privacy first spend visibility for small businesses, in-browser analysis targets a $6.0B = 20M SMBs x $300 ACV per year. Assumes 20 million addressable small businesses globally buying a low-touch spend-audit and remediation subscription at about $25/mo. total addressable market with medium saturation and a year-over-year growth rate of 12% annual growth for SMB SaaS and spend-management verticals driven by increasing subscription usage and digitization of finance.

Key trends driving demand: Subscription economy -- SMBs are shifting to many subscription services, increasing recurring leakage and need for tracking.; Privacy and data breach sensitivity -- SMBs distrust uploading financial statements after high-profile breaches, creating demand for client-side solutions.; Client-side compute maturity -- browsers and WASM enable offline parsing and inference, making serverless UX practical and fast.; Channel consolidation in SMB finance -- accountants, card issuers, and payroll providers are bundling add-on tools and can act as distribution partners..