Privacy-safe web analytics that attributes revenue to acquisition channels

Privacy-safe web analytics that attributes revenue to acquisition channels targets a $3.0B = 1.5M businesses × $2K ACV (annual spend on analytics & attribution tools across SMB ecommerce and subscription sites) total addressable market with medium saturation and a year-over-year growth rate of 10-12% YoY — web and marketing analytics markets are growing as businesses demand better attribution and privacy-safe alternatives (source: MarketsandMarkets, industry reports).

Key trends driving demand: Cookie depreciation — browsers and regulations are reducing the effectiveness of cookie-based attribution, creating demand for server-side and probabilistic models.; Platform webhooks and server events — Shopify, Stripe and ad APIs now expose richer server-side signals that enable deterministic joins without client cookies.; Privacy-first purchasing decisions — more merchants and publishers prefer vendors that reduce consent friction to improve conversion rates.; Shift to revenue-focused metrics — marketers want clear dollar-level ROI for each channel, not just visits, making revenue attribution a differentiator..