Proactive AI butler that adapts to habits and takes initiative

Proactive AI butler that adapts to habits and takes initiative targets a $36.0B = 300M knowledge workers × $120 ACV (annual subscription for a proactive assistant) total addressable market with medium saturation and a year-over-year growth rate of 18% YoY estimated — productivity software and AI assistant segments growing as enterprises adopt AI tooling (industry analyst estimates).

Key trends driving demand: Foundation models enable contextual, multi-step automation — this creates an opening for assistants that can make decisions and act rather than only respond to prompts.; Remote and hybrid work increases reliance on digital tools and creates friction that users want solved by assistants that proactively coordinate tasks and calendars.; API-first services and OAuth-standardized integrations reduce integration cost and let small teams build deep product integrations faster.; User comfort with AI suggestions is increasing, moving the market toward acceptance of constrained autonomous actions (e.g., scheduling, follow-ups) if safety and privacy are addressed..