Prospect ghosting after “I’ll think about it” — AI-guided follow-up sequencing

Prospect ghosting after “I’ll think about it” — AI-guided follow-up sequencing targets a $18.0B = 2M sales teams x $9K ACV (global sales engagement & follow-up tools) total addressable market with medium saturation and a year-over-year growth rate of 12% (sales engagement & automation market).

Key trends driving demand: AI-driven personalization -- LLMs enable micro‑personalized follow-ups at scale, increasing conversion rates; Multi-channel orchestration -- buyers expect multi-touch (email, SMS, LinkedIn, calls), raising demand for coordinated sequences; Data-rich sales stacks -- CRMs, sequencing tools, and meeting transcriptions provide signals for intent modeling.