Market Opportunity
Prove ad performance without sharing client data - trust-first portfolio targets a $1.2B = 200,000 ad agencies/freelancers x $6,000 ACV (annual subscription or seat pricing averaged across agency sizes) total addressable market with medium saturation and a year-over-year growth rate of 12% - steady growth in agency SaaS spend and reporting tools.
Key trends driving demand: Privacy regulation -- GDPR and CCPA raise the bar for sharing raw client data, increasing demand for privacy-preserving proofs.; API maturity -- Google Ads and other ad platforms offer stronger read-only API access, enabling audited, tokenized reporting without screenshots.; Transparency demand -- Brands increasingly require proof of spend efficiency and audit trails before hiring agencies.; Agency proliferation -- Continued growth of small agencies and freelancers creates many buyers who need lightweight verification tools..
Key competitors include AgencyAnalytics, Supermetrics, ReportGarden, Clutch.co (and industry directories), Manual workarounds.