Proven marketing plays and attribution for vacation rental owners

Proven marketing plays and attribution for vacation rental owners targets a $3.0B = 2,000,000 professional or multi-listing hosts × $1,500 ACV on marketing and tools total addressable market with medium saturation and a year-over-year growth rate of ~10% CAGR estimated for short-term rental tech and direct-booking tools (sources: industry reports such as AirDNA, STR, Phocuswright).

Key trends driving demand: Direct-booking push — Hosts are investing in ways to reduce OTA commission dependency, creating demand for marketing tools that grow direct traffic.; API-enabled integrations — PMS and channel managers increasingly expose APIs, making attribution and automated workflows feasible for third-party tools.; AI creative and automation — Generative AI lowers cost and time to produce property listings, ad copy, and email sequences, enabling scalable creative testing.; Channel fragmentation — Guests come from many channels (Google, Instagram, OTAs), so hosts need simple attribution and channel-priority guidance to allocate budgets effectively..