Provide an auditable primary invoice for every payment transaction

Provide an auditable primary invoice for every payment transaction targets a $1.2B = 1,000,000 online sellers × $1,200 ACV total addressable market with medium saturation and a year-over-year growth rate of 12% YoY e-commerce and payments software growth (industry blended estimate from payments and accounting SaaS market reports).

Key trends driving demand: Regulatory and tax scrutiny of online sales is increasing — this creates demand for transaction-level documentation that accountants can rely on.; Shift to platform and API-first accounting integrations — accountants expect automated flows rather than manual CSV imports.; Growth of marketplace and digital-goods commerce means more sellers lack traditional invoicing systems, creating a large underserved cohort.; AI document generation and OCR improvements reduce cost and time to produce compliant PDFs and extract metadata, enabling per-transaction automation at scale..