Proving content is human — cryptographic provenance + human attestation

Proving content is human — cryptographic provenance + human attestation targets a $12.0B = 200,000 enterprises/platforms x $60K ACV (enterprise content-authenticity & brand-safety stack) total addressable market with medium saturation and a year-over-year growth rate of 25%+ driven by regulatory adoption and platform spend.

Key trends driving demand: Generative-AI proliferation -- dramatically increases demand for provenance and authenticity signals across content channels.; Provenance standards adoption (C2PA/CAI) -- platforms and publishers are standardizing metadata and signatures, enabling integration points.; Creator economy monetization -- creators need credibility proofs to protect reputation and access brand deals.; Regulatory focus -- governments consider provenance/labeling requirements, driving enterprise procurement..