Executive Summary

Real estate brokerages and independent agents struggle to produce high-quality 3D property tours at scale: across roughly 2 million brokerages and agencies the industry spends about $4,000 per year on 3D tours and virtual marketing, yielding an $8.0B addressable market. The pain is operational—outsourced scanning is expensive and slow, agents lack skilled technicians, and listings often suffer from poor virtual presentation that increasingly deters early-stage buyers. You could build a mobile-first platform that leverages iPhone LiDAR for capture, cloud AI photogrammetry for fast reconstruction, and an agent-centric app that automates editing, floorplan generation, and MLS-ready exports; with the right pipeline this can cut capture-to-live time to under 24 hours and materially lower per-listing costs. Strengths include using devices agents already own and capital-light scale, while honest challenges are scan consistency across phone models, meeting required floorplan accuracy, and competing with incumbents who have entrenched distribution. To succeed you will need robust QA, simple onboarding for non-technical users, and a pricing model that converts occasional users into regular spenders. This market is attractive now because iPhone LiDAR adoption plus rapid AI photogrammetry improvements materially reduce both supply and processing costs and because buyer expectations are shifting toward virtual-first experiences. To stand out you must consistently deliver professional outputs (accurate floorplans, branded 3D/dollhouse views, marketplace-ready photos), seamless MLS/CRM integrations, and a superior user experience for agents—advantages that hardware-dependent incumbents find hard to match, though execution and go-to-market remain the primary risks worth evaluating.

Market Opportunity

Quickly produce professional 3D property tours using iPhone LiDAR targets a $8.0B = 2M real estate brokerages & agencies x $4K annual spend on 3D tours & virtual-marketing total addressable market with medium saturation and a year-over-year growth rate of 18% - driven by virtual showing adoption and marketing budgets shifting to digital.

Key trends driving demand: Mobile LiDAR adoption -- iPhone models with LiDAR broaden the base of scanners capable of capture.; AI photogrammetry improvements -- faster, cheaper 3D reconstruction reduces processing cost and human labor.; Virtual-first real estate -- buyers expect quality virtual experiences before in-person tours.; Subscription marketing spend -- brokers shift from one-off photographer hires to recurring digital services..

Key competitors include Matterport, Cupix, Polycam, Traditional real-estate photographers & manual photogrammetry (workaround).

Sign in to access

Quickly produce professional 3D property tours using iPhone LiDAR

Executive Summary

Market Validation

Market Opportunity

More in Real Estate Tech

High COI fees for property managers — lightweight automated tracking (SaaS)

Stop losing deals to missed follow-ups → AI follow-up CRM for agents

End field chaos: replace trailer offices with mobile-first iPad site ops

Hard-to-show spaces — instant 3D tours from a phone video

Construction productivity gap — AI agents automating field workflows

Pakistan property friction: AI CRM+ERP & automation to streamline deals