Recover 5–10% MRR lost to failed payments with automated dunning + analytics

Recover 5–10% MRR lost to failed payments with automated dunning + analytics targets a $120B = 1,500,000 subscription businesses x $80K ARR total addressable market with medium saturation and a year-over-year growth rate of 15% expected growth for payments-recovery tooling as subscriptions grow and merchants invest in retention.

Key trends driving demand: Subscription economy expansion -- more businesses rely on recurring revenue so recovered MRR has high ROI.; Richer payments metadata -- processors expose decline codes and network signals that enable predictive models.; Performance-based pricing acceptance -- vendors and customers increasingly accept success-fee models for recovery.; Personalization expectations -- customers respond better to tailored recovery flows via email/SMS/in-app..