Recover abandoning website visitors with real-time capture and automated nurture

Recover abandoning website visitors with real-time capture and automated nurture targets a $9.0B = 3M websites (SMB+mid-market) × $3K ACV total addressable market with high saturation and a year-over-year growth rate of 10% YoY — martech and conversion optimization growth (source: Gartner/Forrester 2023-24 estimates).

Key trends driving demand: Cookie deprecation and privacy regulation — this increases the value of first-party on-site capture and drives investment in on-site lead systems.; Rising customer acquisition costs — higher CPCs make on-site recovery and better conversion rates more valuable per visitor.; Affordable ML for small apps — lightweight intent models and heuristic-enriched classifiers let SMB tools predict exit intent with high accuracy at low cost.; Composability of web stacks — more sites use plugins and integrations, so a well-instrumented plugin that routes leads to CRMs sees rapid adoption..