Recover lost leads by automating WhatsApp responses and follow-ups

Recover lost leads by automating WhatsApp responses and follow-ups targets a $9.6B = 8,000,000 WhatsApp-using SMBs × $1,200 ACV (annual software + conversation costs) total addressable market with medium saturation and a year-over-year growth rate of 12% YoY — conversational commerce and messaging automation markets growing per industry reports (Gartner, Juniper Research).

Key trends driving demand: Messaging-first buying — Customers increasingly prefer to buy and get quotes via chat, creating a direct revenue channel that SMBs need to capture.; AI-enabled automation — LLMs and retrieval-augmented generation make automated qualification and personalized follow-ups cost-effective and reliable.; Platform maturation — WhatsApp Business API adoption and third-party BSPs have matured, lowering integration friction for SaaS players.; CRM automation demand — SMBs want simple integrations between messaging and CRM/calendar systems to measure pipeline conversions..