Executive Summary

Many developer teams lose production or staging Postgres data and downstream access when schema migrations, accidental deletes, or credential rotations intersect with Prisma and platform SSO (for example Vercel) — incidents that can stop CI/CD, block deploys, and cost engineering time and customer trust. This problem disproportionately affects the roughly 2,000,000 companies using managed Postgres or modern serverless platforms; given an estimated addressable spend of $6,000 ARR per company, the total market sits near $12.0B and was judged 90/100 for market attractiveness and 88/100 for revenue potential. You could build an integrated recovery product that links to managed Postgres providers (Neon, AWS RDS, Supabase), reads Prisma migration history and schema, and automates provider-specific restoration plus Vercel SSO re-provisioning. The product would offer automated point-in-time restore orchestration, an AI-assisted runbook that synthesizes restoration commands and remediation steps, dry-run safety checks, and a human-in-the-loop approval flow with the goal of restoring access or spinning an isolated recovery copy in under 30 minutes for most common incidents. Momentum favors this idea: more teams are running Postgres on hosted services and piling up complex platform integrations that multiply failure modes, while LLM-enabled runbooks now make it practical to automate diagnosis and synthesize provider-specific commands. At the same time the competitive landscape is medium; incumbents provide backups or general incident tooling, but few combine Prisma-aware schema recovery, provider-tuned restore flows, and SSO re-provisioning in one workflow. The way to stand out is to focus on deep, provider-specific playbooks and Prisma integration, ship verifiable safety checks and audit trails, and obtain the compliance and access controls enterprises require. The main challenges are gaining secure, reliable access to customer environments (credentials, API rate limits), building and maintaining many provider integrations, and earning trust through SOC2-level controls and transparent failure modes.

Market Opportunity

Recover lost Prisma Postgres data + restore Vercel SSO access targets a $12.0B = 2,000,000 companies x $6,000 ARR (database protection + incident tooling for dev teams) total addressable market with medium saturation and a year-over-year growth rate of 18% (managed DB + DB-protection tooling adoption).

Key trends driving demand: Managed Postgres growth -- more teams run Postgres via hosted services (Neon, AWS RDS, Supabase), increasing demand for integrated recovery tooling.; Platform integration complexity -- prevalence of platform integrations (Vercel, Prisma, CI/CD pipelines) multiplies failure modes requiring specialized remediation.; AI-enabled runbooks -- LLMs enable automated diagnosis and synthesis of provider-specific restoration commands, reducing manual ops time.; Shift to developer-facing ops -- teams prefer developer-first recovery workflows (one-click restores, branching DBs) vs. traditional DBA tooling..

Key competitors include AWS RDS (Postgres), Neon, Supabase, Heroku Postgres (Salesforce), DIY / Workarounds (pg_dump, pgBackups, manual PITR).

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Recover lost Prisma Postgres data + restore Vercel SSO access

Executive Summary

Market Validation

Market Opportunity

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