Recover subscription revenue with simple Stripe-first retry automation

Recover subscription revenue with simple Stripe-first retry automation targets a $1.14B = 2,000,000 subscription businesses × $570 ACV (annual willingness-to-pay for dunning/recovery tooling averaged across SMB to mid-market) total addressable market with medium saturation and a year-over-year growth rate of 12% YoY growth estimated for subscription management & payments tooling based on continued SaaS adoption and Stripe ecosystem expansion (source: public SaaS market growth reports and payments industry trends).

Key trends driving demand: Subscription adoption — more businesses are moving to recurring revenue models, increasing the addressable base for recovery tools.; API-first payments platforms — Stripe and similar providers make integration friction extremely low, enabling specialized third-party tools to thrive.; Cost sensitivity among SMBs — many small SaaS companies will trade advanced features for predictable, low monthly pricing.; Focus on revenue operations — teams are investing in tooling that recovers and attributes lost revenue, making recovery ROI easier to justify..